The Molecularium Project: Creation of Relevant, Unique Ideas to Gain Standout Media and Blog Attention
The Challenge
The Action
Results
As the nation continues to identify gaps in STEM education and science literacy, Rensselaer Polytechnic Institute's Nanotechnology Center put a powerful solution directly into the hands of kids, parents and teachers: the Molecularium® Project. The project includes the award-winning Digital Dome show, Molecularium-Riding Snowflakes, Molecules to the MAX!, and NanoSpace, an online virtual theme park with 25 fun, interactive and educational games and activities.
The renowned scientists partnered with CS-Effect to launch NanoSpace® and educate kids, parents and teachers about the free valuable resource, increasing the number of users on the site. CS-Effect built awareness of The Molecularium Project and promoted the new Molecules to the MAX! DVD.
To gain media and blog attention we:
Established partnerships with national associations – such as the National Science Teachers Association – to reach target audiences on their “own turf”
Developed all media materials including news releases, pitch letters, fact sheets that were used in media outreach
Pitched high profile mass media and science and technology trade media
Created a social media strategy to engage new audiences, including teachers, homeschooling parents and media
Developed a proposal seeking new funding for foundations and corporations
Researched and identified opportunities for award entries and conferences