“CS-Effect has been a true strategic partner to the American Bus Association. Over the past year, they elevated our national profile and strengthened the visibility of the motorcoach, group travel, and tourism industries through high-impact coverage in target outlets like The Wall Street Journal/Marketplace, Washington Examiner, Metro Magazine, and Crain’s Detroit Business, among others. That coverage enhanced our reputation, strengthened our discoverability across AI-driven platforms and search engines and amplified our advocacy voice. Their strategic messaging, targeted media outreach and media advocacy recommendations have positioned ABA as a leading voice on the issues that matter most to our industry.”

– Fred Ferguson, President & CEO, American Bus Association

“Vandalay Brands is a Chicago-based restaurant group, and anyone who’s worked in restaurants knows there’s no such thing as a slow day. Things move fast, plans change, and you don’t have time for hand-holding. CS-Effect understood that right out of the gate. They took the time to learn how we actually operate and what makes us tick, because every restaurant group has its own DNA and culture. When media opportunities came up, we didn’t miss the window because their team knew how quickly decisions have to be made in this business. They worked like an extension of our crew, not an outside agency, and helped us stay visible and relevant in a tough Chicago market. At the end of the day, if your guests don’t know you’re there, none of the rest matters — and CS-Effect helped make sure we stayed in the conversation”

– Michael Wallach “Chef Wally”

“The team is not just any consulting firm, they specialize in strategic communications and using innovative ideas to get the message out.”

– Amy Ferguson, NorthShore University HealthSystem