HR + Survey Solutions
Increase awareness of HR+Survey Solutions among target audiences through earned media, to garner potential survey participants and clients.
Provided counsel to launch results of the annual CRO Industry Global Compensation and Turnover Survey.
Crafted the strategy and key messages, all media materials and conducted media and social media outreach.
Secured media coverage in targeted publications in the pharma, CRO and HR industries, including Forbes, Outsourcing-pharma.com, Pharmatimes, Center Watch, Fierce CRO, MedCity News and WorldatWork.
Secured coverage in outlets associated with the Association of Clinical Research Professionals and The Society of Clinical Research Associates.
Developed a social media strategy which included connecting with international CRO groups via LinkedIn, including UK-based Institute for Clinical Research.