Egon Zehnder International: Positioning Experts as Thought Leaders
CSG teamed up with the executive search firm Egon Zehnder International to help increase awareness of the firm in the U.S. Our goal was to position EZI consultants as experts focused on C-level and Board of Director assignments. To increase awareness we:
Developed messaging and outreach initiatives for seven practice areas (Board, CEO, CFO, Telecom, Financial Services, Sustainability, Legal, High Tech).
Our ongoing work included preparing and training EZI experts to conduct effective media interviews.
Secured placement of bylined articles in Industry Week, Corporate Board, among others.
The CSG team monitored the media to identifying opportunities for EZI executives to respond to breaking news and developed media alerts on a range of breaking news stories (CEO succession, director pay, Board shakeups, SEC issues) resulting in coverage in major media including Fox-TV, CNBC, WSJ and BusinessWeek.