Girl Scouts of Greater Chicago and Northwest Indiana

The Challenge

The Action

Results

With the 100th anniversary of the Girl Scouts approaching. The Girl Scouts of Greater Chicago and Northwest Indiana approached CS-Effect to develop a strategy to build awareness of the organization and celebrate the Centennial.

CS-Effect recommended a series of activities designed to bring attention to the anniversary including a series of events throughout the Greater Chicago area, partnering with the City of Chicago’s special events staff to propose ideas and pull off a successful Promise Circle event in Daley Plaza during the lunch hour. The event also included the City issuing a proclamation in honor of the Girl Scouts 100th anniversary. 

CS-Effect managed all media outreach for the celebration, developing all media materials and target messaging and reaching out to all media to encourage coverage. 

Hundreds

of Girl Scouts and alumnae from the Greater Chicago area participated in the event

Largest and loudest

version of the Girl Scout Promise in the history of Chicago, followed by a sing-along.

Local coverage

secured in the Chicago Tribune, Chicago Sun Times, Daily Herald, Southtown, Reuters, AP and all major radio and television stations.

Explore Chicago

placements for the 100th anniversary Promise Circles

Produced and displayed

appropriate banners and signage throughout Daley Plaza.