Endeavor University HealthSystem: Building Awareness of Endeavor’s New Center for Brain Health
The Challenge
The Challenge
Results
Endeavor Health launched its Center for Brain Health in June 2015, and needed help introducing this Center to both patients and referring physicians. While Endeavor is highly recognized in the Chicago area, its expertise in neurological health – particularly brain health – was traditionally not as visible. CS-Effect was engaged to work with the Endeavor marketing team to complement efforts and bring new ideas, increasing the awareness and understanding of the Center for Brain Health, with the ultimate goal of increasing patient referrals.
We increased awareness and understanding of the Center for Brain Health by:
Creating a comprehensive communications plan integrating earned media and digital media, including digital content.
Establishing new partnerships with professional associations and organizations including Alzheimer’s Association, Epilepsy Foundation of Chicago and AARP of Illinois.
Conducting media outreach included both print and digital issues.