Securing Partnerships for our Clients

Often the most effective ways we reach our client’s audience is through their membership organization or professional society. Identifying influencers and establishing relationships with potential partners adds a new dimension to audience reach.

One example we are proud to share is a monthly blog feature on brain health that we secured in AARP for our client NorthShore University HealthSystem’s Center for Brain HealthThis guest blog post covers a variety of topics as it relates to their audience of Illinois residents age 50+. AARP Illinois has 1.7 million members in Illinois; 800,000 of those members are in the Chicago area. 

Here’s the latest blog post:

https://local.aarp.org/news/exercise-on-the-mind-by-dr-smita-patel-chicago-il-2019-04-01.html

 

Not only has the content developed  for the blog reached AARP members, the posts have been picked up by other organizations, extending the audience reach and positively influencing SEO.

Using Podcasts and Storytelling to Share the Impact of Regifting

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Who’s up for a feel-good podcast just in time for the holidays? Digital marketing tools, such as podcasts, allow our clients to bring their stories to life. In our latest podcast project, we sat down with the team at 88 Brand Partners, along with one of our favorite shared clients, NorthShore University HealthSystem, as they share stories of their Regifting Program.

For the fourth year in a row, each 88 employee was given $500 to make a positive impact on the world. Their Regifting Program is not only about donating $500, but for the 88 Brand Partners team to get involved applying their passions to better their community . Through fun, meaningful interviews, the CSG team was able to capture the impact the program has on the greater community. 

Hear how 88 Brand Partners used their passions, talents and $500 to make the holidays even brighter.

What does Member Engagement Really Mean?

How does your association define member engagement? What does member engagement really mean? 

Member engagement can vary depending on the association and is a measure of how active, involved and committed a member is to the work of the organization. Engaged members differ in identities, interests and associations, but increasing engagement with members is important across all associations, regardless of its definition of member engagement.   

Learn more about how different associations define and increase member engagement in an article authored by CSG's Candice Warltier that appeared in the Forum Magazine.

New Intern Joins Communication Strategies Group

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Communication Strategies Group is happy to welcome Katy Bozich as the new communications intern. Originally from Ann Arbor, MI, Katy is a senior at DePaul University studying both Public Relations and Political Science. At DePaul, Katy is the social media chair and athlete on the DePaul Women’s Rowing team, PR coordinator for Student Government and is competing in the PRSSA Bateman Case Study Competition. After graduation, Katy has hopes of pursuing a career in corporate communications, but is excited to explore many avenues. Throughout her internship at CSG, Katy will draft communication and social media content, pitch to media, create media lists and fact sheets and assist with other tasks as a part of the CSG team.

“I am very excited to be an intern at CSG. The CSG communications professionals will provide me with great mentorship along with opportunities to develop new skills and become a stronger, more effective communicator. I am eager for all that I will learn during my time at CSG.”

DISENGAGED AND CONFUSED?

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Do your association members understand your brand? Are you delivering a consistent message? If you aren't delivering a consistent message in a recognizable package, your members may be disengaged and confused. In the worst-case scenario, they don't even recognize that the communications, the programs or the advocacy work you spend so much time creating are ultimately coming from your organization.

Learn more about what we are doing to help associations develop and share consistent messages with diverse membership groups and potential members in an article authored by CSG's Candice Warltier that appeared in the Forum Magazine.

Sharing the Impact of Vital Services

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Albany Park Community Center (APCC) – one of the largest social service agencies on Chicago’s North Side provides services that meet the needs of community members as they decide their own life path. We are proud to begin a partnership with our new client APCC. We are working to bring awareness to their vital services and have already garnered media coverage with Univision, a media company serving Hispanic and Latino Americans, and other neighborhood outlets.

New Intern Joins Communication Strategies Group

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Communication Strategies Group welcomes Payton Blakney as a communication intern. Throughout the internship, Payton will draft communication content, pitch to media, develop digital media outreach for social media, and assist staff with other projects as needed. Payton is a recent graduate from Eastern Illinois University located in Charleston, Ill. She earned a Bachelor of Arts in Public Relations and a minor in advertising.  As a student at EIU, Payton was the president of The Agency, a student-run media production firm, fundraising chair for the Public Relations Student Society of America, and a member of Lambda Pi Eta, the National Communication Association’s collegiate honor society. Also, Payton worked as a social media intern for EIU’s Department of Communication Studies. This fall, Payton will return to EIU to begin earning her master’s in strategic communication.

“I am honored to be a member of CSG. I look forward to gaining experience in the industry and learning from experienced communication professionals.”

Communication Strategies Group Welcomes New Hire

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Joining Communication Strategies Group as Communications Coordinator is Olivia Zimmermann. Olivia earned her bachelor’s degree from Marquette University in Milwaukee, Wisconsin, in Public Relations, with a minor study in Corporate Communications. There, Olivia gained more than three years of professional public relations, marketing, advertising, and graphic design experience through three other internships. Olivia was in the Public Relations Student Society of America, Milwaukee Chapter as well as Lambda Pi Eta, the National Communication Association’s collegiate honor society.

“I am so excited to be introduced to CSG’s unique client base and pleased to help drive change in their organizations.”

Restoring Consumer’s Confidence in Hair Restoration

Hair restoration surgery requires specially trained surgeons who are well-versed in the proper techniques. Our new client, the International Society of Hair Restoration Surgery, engaged CSG to target both consumers and their own members, and put an end to the world-wide dangerous practice of unlicensed technicians performing surgery. CSG created an integrated campaign to educate consumers about hair loss treatment and restoration.  Coverage in international media outlets including Reader’s Digest and Health News Digest, is driving consumers to the ISHRS website to find a qualified physician member.

We are working with ISHRS on a new consumer friendly website as well. Stay tuned!

Game On!

At CSG we continue to advise and share our expertise in membership engagement and marketing communications with national associations. To get Alliance for Academic Internal Medicine members excited about a new conference and introduce them to new benefits, we developed the Alliance All Star game, a fun way to encourage members to break from their comfort zone and meet new people, including those from different member organizations. Players completed various activities and then entered to win a number of prizes.

Learn more about how associations are engaging members with gamification in an article authored by CSG’s Candice Warltier that appeared in the Forum Magazine. Click to read article.

The Molecularium® Project

We just landed The Molecularium® Project (www.molecularium.com) as a new client! We are working on a PR strategy for the flagship education effort of Rensselaer Polytechnic Institute’s Nanotechnology Center aimed at boosting global science literacy. We will soon launch NanoSpace, a new, web-based, virtual theme park for children of all ages that encourages children to explore the world of atoms and molecules with games, activities and short animations in a fun-filled amusement park and learning environment.

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CSG Recognized with Three PR Awards

We are thrilled that we won three awards for Reality Check, an integrated marketing campaign we partnered on with Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI), designed to empower girls ages 13-17 (Girl Scouts and non-Girl Scouts) to share the “real” realities of their lives. IABC declared us the 2012 Bronze Quill Awards winner. We received the Golden Trumpet from The Publicity Club (PCC) and PRSA recognized the campaign with an Award of Excellence in the public service/partnerships category.

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CSG Executives Mentor Youth

CSG Principal Candice Warltier dusted off her sleeping bag and headed to Camp CEO, a leadership camp hosted by the Girl Scouts of Greater Chicago and Northwest Indiana, where she was paired with a Girl Scout “buddy.” Over camp fires, canoeing and a scavenger hunt she shared her success story and tips on what girls can do to prepare for the future.

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Moose Appear on “Queer Eye”

CSG landed Moose International, an international organization of men and women dedicated to caring for young and old, on Bravo’s “Queer Eye For the Straight Guy”. Our team worked to prepare the Moose members for the Reality TV program that featured the Fab Five performing a complete makeover of the interior of the Huntington Moose facility on Long Island. In addition, they helped twelve diverse men of the Loyal Order of Moose raise money to benefit the children of Mooseheart, a nonprofit child residential facility and school based outside of Chicago, Illinois. The members posed for an all-in-good-fun, almost-nude fundraising calendar in the style of Calendar Girls, the hit 2003 Disney movie. The program increased awareness for the organization among the public and generated excitement among existing members.

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