Social Media Strategy: Where do you start?

The evolving world of social media can be as exciting as it is overwhelming.

Meeting your audience on their terms, in their environment, allows your brand to build affinity. The CS-Effect social team builds a digital engagement strategy based on your business objectives, ensuring your resources are focused on only the most relevant channels to reach your audience. Together, we launch into content development and growing your social reputation.

Our efforts are guided by the hard numbers of analytics and the softer side of audience interactions.

Looking to reach women ages 30-50? Convene with them on Facebook and Pinterest.

How about men ages 25-40? Fastest growing networks for this audience are LinkedIn and YouTube.

Let’s talk about where your audience is hanging out, and where they’d be most open to your brand messages.

Social Media Management: Who’s doing all this work?

If you build it, they will come. Unless, of course, you stop talking. Then they’ll leave and go somewhere else.

Launching your social media presence is a fairly easy process. Providing relevant content that consistently engages your audience and brings value is a different story. Once you join the social conversation, it is important to set clear expectations of growing and maintaining your audience. We work with you in realistic terms, understanding the time and resources available in-house, with our team filling in the gaps to meet the demands of your new-found fame. 

An audience that is organically-grown is crucial in sustaining a loyal, engaged fan base. In order to grow your social media audience organically (i.e., through posted content, not paid social media advertising), it is important to stay up-to-date on the most recent algorithms generated by Facebook, Instagram, Twitter, YouTube and the like. Whether or not your content is delivered to your audience is dependent on variables such as timeliness, relevancy, engagement, and media cards (images or videos), among other factors. Our team creates social media content for your organization that meets criteria to grow your audience organically.

Digital Advertising: Reaching EXACTLY the one you want.

The long-term build of organic growth can be paired with the short-term solution of social media advertising. The value of organic social media growth is high, but so is the investment. As interesting as our content might be, odds of it going viral are pretty low.

86% of marketers use both organic and paid social marketing. Many companies turn to paid social media marketing to complement their organic social media growth strategies, realizing that each plays an important role. Sponsored content, advertisements and videos create opportunities in which your message reaches the most relevant audience in a trackable way.

Using social advertising also allows an organization to test its messages out before taking the plunge. For example, a pay-per-click (PPC) ad performance can provide immediate data to drive messaging of a campaign. If certain messages are out-performing others, your audience is telling you loud and clear which approach resonates with them. This allows you to make adjustments in other aspects of your campaign to improve outcomes.

Social Analytics: Is anyone listening?

How do you know that your efforts are worth the investment? Today there are a variety of resources that make tracking and analyzing your social engagement even easier than before. But finding the time to sort through all the data, and make sense of it all, can be daunting. Let us help interpret that data and translate it into useful information that drives, and sometimes alters, your communication strategy.

The best part about using data to drive strategy is that we are able to track the consumer’s experience, starting from original content and/or paid content, and following the actionable steps (i.e., visiting your website, sharing content, registering for an event, etc.). Metrics drive our communication strategies, and social media engagement data contributes to these metrics.