Kayla McCain

A bit about me

I’m a social media marketing professional with a passion for storytelling, strategy, and building genuine connections between brands and their audiences. One of my core specialties is influencer marketing—developing thoughtful campaigns that align the right voices with the right messages to drive awareness, engagement, and growth.

After graduating from the University of Idaho in 2011 with a degree in Journalism, I began my career at a PR agency in Dallas, TX, where I gained hands-on experience in brand communication, social media marketing and media outreach. Since then, I’ve continued to grow in the digital space, focusing on content development, influencer partnerships, and social strategy that delivers measurable results.

What I’m passionate about at work

I’m passionate about creating meaningful connections through storytelling and strategic partnerships, but what truly excites me is the data behind it all. I love digging into the metrics—seeing how content performs, tracking engagement, and measuring the real impact of influencer campaigns. For me, it’s not just about creative execution; it’s about results. There’s nothing more satisfying than watching a campaign take off and knowing the strategy behind it is working.

A favorite memory at CS-Effect

What stands out most so far is how collaborative and thoughtful the team is at CS-Effect. From the start, it’s been clear that everyone is committed to strategy and excellence, and I’ve really enjoyed being part of the planning and brainstorming process.

My favorite things to do outside of work

When I’m not crafting content, you can find me on the trail training for my next race, advocating for individuals suffering from vestibular disorders, traveling and enjoying time with my husband, two boys and cat.

A quote that inspires me

“Life is like riding a bicycle. To keep your balance, you must keep moving.” - Albert Einstein