APPROACH
Effect (ef·fect) (noun): something that was influenced; a distinctive impression.
It’s the Aftereffect. The Outcome.
But when used as a verb, effect goes beyond influence; it refers to actual achievement of a final result.
At CS-Effect, we take a behavior-driven approach to marketing and communication. Whether your goal is increasing the recognition and understanding of your brand, capturing the attention of Millennials, positioning your physicians as experts or engaging your members, we will create a tailored, integrated strategic communications program that connects you to your audiences.
The CS-Effect Approach to Communications
Our first step when working with a new client is to determine where your audiences fall on a continuum of awareness. Our team assesses the awareness level of your brand, service or product, your audiences’ perceptions and the behavior you want to influence. Are they unaware of your services because you recently launched them? Are you audience’s perceptions off and you need to change them?
Understanding your audience is an important first step in developing a comprehensive integrated marketing program which may include earned media, content development, digital media, advertising, social media and direct marketing. (link to graphic on services page)
And, of course, we will determine specific metrics at the onset of a program. An effective PR strategy leads to improved SEO results, aligning with the latest algorithms which determine visibility.
How we work
Our collaborative, client-focused approach makes us a valuable member of our clients’ teams, and our experience and strategic thinking provide an insightful and unbiased perspective.
For some clients we are their communications department, providing strategy and implementing communications programs. For others we are an extension of a talented team and provide direction and implementation where needed. We value our clients’ expertise in their industries and they value our expertise in communications.
We understand that not every organization has an endless budget to spend on marketing communications. We partner with organizations of all sizes and develop a financial relationship that makes sense for our clients. Monthly retainers allow our clients to plan ahead while project fees work best for clients with short term needs. Others prefer to pay at an hourly rate, as we keep them apprised of our time. We promise - no surprises.