Prevent Blindness, the nation’s leading non-profit patient advocacy organization dedicated to preventing blindness and preserving sight, has named Chicago-based CS-Effect as its public relations agency of record. CS-Effect will lead communications strategy initiatives beginning in September 2025 as part of a larger branding campaign designed to elevate the visibility of Prevent Blindness, expand its reach and strengthen connections with the public, donors and advocates.
“It is increasingly critical that we raise awareness about eye health and connect people with care, especially as new research, artificial intelligence, rising rates of childhood myopia, and an aging population continue to reshape the vision health landscape,” said Jeff Todd, President & CEO, Prevent Blindness. “Our goal is to ensure people see Prevent Blindness as their trusted partner in eye health and the go-to source for all their vision and eye health needs.”
CS-Effect, a certified women-owned agency, has extensive experience developing public health communications campaigns for organizations including the American Brain Tumor Association, American Association of Endodontists, the American Industrial Hygiene Association, among others. As part of the partnership, CS-Effect will design a strategic communications plan that incorporates earned media outreach, influencer relations, social media and strategic partnerships designed to position Prevent Blindness as a trusted source for eye health information.
“We are honored to partner with Prevent Blindness to advance its mission of saving sight and improving lives,” said Candice Warltier, CEO, CS-Effect. “By elevating its visibility, we will help ensure that more people understand the vital role eye health plays in overall wellness and quality of life.”
Prevent Blindness
Founded in 1908, Prevent Blindness is the nation's leading volunteer eye health and safety organization dedicated to fighting blindness and saving sight. Focused on promoting a continuum of vision care, Prevent Blindness touches the lives of millions of people each year through public and professional education, advocacy, certified vision screening and training, community and patient service programs and research. These services are made possible through the generous support of the American public. Together with a network of affiliates, Prevent Blindness is committed to eliminating preventable blindness in America. For more information, visit us at PreventBlindness.org,
CS-Effect
Founded in 2003, CS-Effect is a Chicago-based, women-owned communications agency specializing in integrated strategies that advance mission-driven organizations. With expertise spanning media relations, influencer engagement, market research, digital content, issues management, and more, CS-Effect partners with national and international clients including American Association of Endodontists, American Industrial Hygiene Association, Alliance for Academic Internal Medicine, American Veterinary Medical Association, Girl Scouts of Greater Chicago and Northwest Indiana, and Leadership Greater Chicago. Learn more at www.cs-effect.com.