Often the most effective ways we reach our client’s audience is through their membership organization or professional society. Identifying influencers and establishing relationships with potential partners adds a new dimension to audience reach.
One example we are proud to share is a monthly blog feature on brain health that we secured in AARP for our client NorthShore University HealthSystem’s Center for Brain Health. This guest blog post covers a variety of topics as it relates to their audience of Illinois residents age 50+. AARP Illinois has 1.7 million members in Illinois; 800,000 of those members are in the Chicago area.
Here’s the latest blog post:
Not only has the content developed for the blog reached AARP members, the posts have been picked up by other organizations, extending the audience reach and positively influencing SEO.