Hair restoration surgery requires specially trained surgeons who are well-versed in the proper techniques. Our new client, the International Society of Hair Restoration Surgery, engaged CSG to target both consumers and their own members, and put an end to the world-wide dangerous practice of unlicensed technicians performing surgery. CSG created an integrated campaign to educate consumers about hair loss treatment and restoration. Coverage in international media outlets including Reader’s Digest and Health News Digest, is driving consumers to the ISHRS website to find a qualified physician member.
We are working with ISHRS on a new consumer friendly website as well. Stay tuned!