NEWS / BLOG
Communication Strategies Group proudly accepts the Publicity Club of Chicago’s Golden Trumpet Award for Girl Scouts of Greater Chicago and Northwest Indiana’s “Reality Check” campaign.
CANDICE AND LYNDA OF COMMUNICATION STRATEGIES GROUP WITH MARIA WYNNE, CEO, GIRL SCOUTS OF GREATER CHICAGO AND NORTHWEST INDIANA
We are thrilled that we won three awards for Reality Check, an integrated marketing campaign we partnered on with Girl Scouts of Greater Chicago and Northwest Indiana (GSGCNWI), designed to empower girls ages 13-17 (Girl Scouts and non-Girl Scouts) to share the “real” realities of their lives. IABC declared us the 2012 Bronze Quill Awards winner. We received the Golden Trumpet from The Publicity Club (PCC) and PRSA recognized the campaign with an Award of Excellence in the public service/partnerships category.
CSG Principal Candice Warltier dusted off her sleeping bag and headed to Camp CEO, a leadership camp hosted by the Girl Scouts of Greater Chicago and Northwest Indiana, where she was paired with a Girl Scout “buddy.” Over camp fires, canoeing and a scavenger hunt she shared her success story and tips on what girls can do to prepare for the future.
CSG landed Moose International, an international organization of men and women dedicated to caring for young and old, on Bravo’s “Queer Eye For the Straight Guy”. Our team worked to prepare the Moose members for the Reality TV program that featured the Fab Five performing a complete makeover of the interior of the Huntington Moose facility on Long Island. In addition, they helped twelve diverse men of the Loyal Order of Moose raise money to benefit the children of Mooseheart, a nonprofit child residential facility and school based outside of Chicago, Illinois. The members posed for an all-in-good-fun, almost-nude fundraising calendar in the style of Calendar Girls, the hit 2003 Disney movie. The program increased awareness for the organization among the public and generated excitement among existing members.
